Post by account_disabled on Mar 7, 2024 0:20:08 GMT -5
Perceived value by the target audience. Below are some of the actions they carried out: 1- Define the appropriate target audience for the product We found that potential users found it difficult to understand the value of the massager compared to other electric massagers, especially if they had not used one before. So, to improve sales campaign data, we decided to invest time to test different approaches and define your most profitable target audience. In this way, after several tests and data analysis, we focus the campaigns on: An age group corresponding to women between 35 and 60 years old We define the interests detected as relevant to the campaigns And we used the formats that worked best: videos with high-end aesthetics in line with the target audience and with carefully detailed copy. This way, we generate targeted campaigns that are more likely to resonate with your audience. 2- Take advantage of the brand's guerrilla marketing: We encouraged the team to promote the benefits of the product, taking advantage of the fact that they had also begun to organize use challenges on social networks every 2-4 months, in which customers are invited to use the massager daily for several weeks. During these challenges, clients received advice and support in live WhatsApp/Telegram groups, organic social media posts and email.
For these challenges, we help create a solid email marketing strategy and work on it in depth, feeding it with on-target PPC campaigns: First with lead capture campaigns: doing constant A/B tests to check if we were obtaining cheaper and good quality leads Cell Phone Number List taking users to a landing page on the web, or directly registering leads through the forms Meta's own. And later sales with Retargeting . Both campaigns turned out to be a great success, first allowing the tunnel of leads to be fed and then promoting the closing of sales. This allowed to deepen and develop its email marketing strategy, enhancing the brand image. 3- Optimization of the product feed in Meta and catalog campaigns On the other hand, we put a lot of effort into optimizing the product feed in Meta campaigns and did catalog campaigns to encourage sales. This ensured that the massager would be shown to the right people at the right time, increasing the chances of conversion. This contributed to improving conversion rates in Social Ads campaigns . 4- Improvement of video campaigns for ads on Facebook and Instagram In addition, we take advantage of the fact that the brand takes great care of its image and the preparation of all internally recorded video materials to feed the Facebook and Instagram ADS campaigns.
Which allowed us to gradually optimize the campaigns to make them more efficient and convincing. With this we manage to get the company's message to a much more suitable audience due to profitability, thereby increasing the possibilities of conversion. 5- SEO optimization of product sheets Finally, it is important to mention the SEO work carried out, also by the team, to optimize the product sheets. Something that has served to facilitate the effectiveness of the campaigns. SEO and PPC , in many cases, are symbiotic if they focus on improving the user experience . As it is in this case. Since by improving the UX of the product sheets, Meta's internal algorithms understand that the products are relevant to a certain audience and, therefore, the campaigns are shown with greater preponderance to users who share similar characteristics. Thus increasing exposure and reducing cost per click. Doing so makes it easier for customers to find the Glo910 massager and understand why it is worth the investment. As you can see, we have faced several challenges when selling the Glo electric anti-cellulite massager. In the end, by better defining the target audience, completing frequent challenges, optimizing the product feed in Meta campaigns, improving video campaigns for Facebook and Instagram Ads and investing in SEO optimization, the company has Improved your chances of converting customers. Several essential levers to achieve the results necessary to start making the campaigns profitable.